It’s easy to assume that people only leave reviews when they’re angry or super happy. But more and more, regular customers are taking a few minutes to share their thoughts on video — and businesses that know how to use those clips are finding new ways to build trust and connect with others.
Let People Speak in Their Own Words
One thing that makes video reviews powerful is how natural they feel. You don’t need a fancy camera or a perfectly lit room. In fact, the more real it feels, the more people relate to it. That’s why encouraging customers to just talk honestly — even if they’re recording on a phone — is often more impactful than anything polished.
When someone takes a minute to talk about their experience, especially in their own words, it shows they care. You can’t fake that. And when future customers hear that kind of review, it’s easier for them to believe it. They hear how the person felt, what they noticed, and how things really went.
Don’t Overthink It
If you’re a business owner wondering how to “start doing video reviews,” don’t make it complicated. Ask customers if they’d be open to sharing a short video after their service or purchase. Make it easy for them — offer a way to record and send it, or simply let them tag your business if they post something online.
You don’t need ten-minute testimonials. Even a 30-second clip can do the job. What matters most is that the review feels honest and specific. A sentence or two about how helpful the team was, or how easy the process felt — that goes a long way.
And once you have a few, share them. Not in a pushy way, but as a way of showing others what to expect. Whether it’s on your website or your social media page, these little clips start to build a clearer picture of what your business is really like.
It’s About Connection, Not Perfection
Some of the best video reviews I’ve seen weren’t perfect. There were background noises, awkward pauses, even shaky video — but the message came through loud and clear: this person had a real experience, and it mattered enough to share.
That’s what people look for. They’re not expecting a commercial. They’re hoping for a moment of truth. And when your business can give them that — through the voices of others who’ve been there — you’ve already taken a big step toward earning their trust.
So if you’re on the fence about asking for video reviews, just start. Keep it simple. Keep it human. And let your customers tell the story for you.