A lot of people assume reviews are just something that happens after a job is done — a few stars, maybe a short sentence. But video reviews? They’re something different. They feel personal. And if you’re running a business, learning how to use them the right way can really help people understand what you do and why they should trust you.
Let Real People Speak Naturally
You don’t need a studio setup or a scripted message. Some of the most effective video reviews are filmed on a phone, in someone’s kitchen, or even in their car right after a service. What matters most is that it sounds real — because when it does, people believe it.
The goal isn’t perfection. It’s honesty. When someone speaks from experience, talks about how you helped them or how smooth the process was, that kind of feedback goes further than any polished advertisement. That’s what people connect with — regular folks telling the truth.
Keep It Simple for Everyone
If you want to start using video reviews, don’t overthink it. Just ask your customers. If someone seems genuinely happy, that’s your chance. A quick “Hey, would you be up for sharing a short video about your experience?” can open the door.
Make it easy for them — tell them they can record it on their phone, no need to edit anything. Even 30 seconds is enough. A friendly face, a short message, and that’s it. You’d be surprised how many people are willing to help when they’ve had a good experience.
Once you have a few clips, you can post them to your site, share them on social media, or include them in emails. Let those real voices speak for your business.
People Trust People
Here’s the thing: we all trust other people more than we trust ads. When someone is thinking about hiring you, they want to hear from someone who’s already been there. They want to know what it was like, what to expect, and if you really delivered.
A video review gives that kind of insight. It’s not just about the service — it’s about the feeling someone had working with you. That’s what helps someone decide to reach out or take the next step.
Video reviews don’t need to be perfect. They just need to be honest. And once you start collecting them, you’ll realize how powerful it is to let happy customers do the talking.